The Keolis Group is an international company providing public transport solutions adapted to the needs of local territories and users.
Tiphaine David Le Mahier, Head of the Differentiation and Recruitment Department of the Keolis Group, shares her experience with Golden Bees, the leading programmatic recruitment solution in Europe for recruiting highly sought-after profiles in large volumes.
Expert of the month
Tiphaine David Le Mahier: "Hello, I'm Tiphaine David Le Mahier, Head of the Differentiation and Recruitment Department of the Keolis Group.
The Keolis Group is an international player in public transport, providing transport solutions adapted to the needs of local territories and users.
Operating in 15 countries, the Group has more than 68,000 employees worldwide, with 37,000 of them in France. In France, Keolis is the leading urban and inter-city transport operator, with 90 networks under its management. It is also a partner for public decision-makers who want to make shared mobility a tool for increasing the attractiveness of their region.
Your challenges / Our solution
T.DLM : "The Keolis Group is facing several challenges:
- We need to hire thousands of drivers, about 7,000 per year.
- We need to recruit highly specialized profiles such as mechanics or operating agents.
To meet these needs, we have to reach out to the candidates we are interested in and target them based on their location, we can't simply wait and see.
We have been able to create talent pools by territory for key profiles, streamlining application management and optimizing recruitment budgets. We have relied on job search engines and social networks.
On the active candidate part, Golden Bees has enabled us to put job search engines in competition with each other. We optimized the campaign by playing on the costs per acquisition and candidate sources.
Social media allowed us to target passive candidates, to whom we were able to introduce a new field of possibilities in transportation.
Thanks to the guidance of the Golden Bees teams, we were able to identify two elements: we were able to attract candidates from other industries who were not familiar with our activities, all through social media. We found that 50% of the candidates came from social networks. Without Golden Bees, we would have missed out on these candidates who do not know our industry.
Our first campaign with Golden Bees took place from September to December and aimed to attract hundreds of applications for driver positions. Coupled with an e-reputation campaign, programmatic recruitment generated over 8,000 applications and 2M views on social networks."
What we do best
T.DLM: "Golden Bees has a perfect understanding of our needs, a perfectly organized recruitment strategy and an understanding of the industry's challenges, coupled with the insight of recruitment experts.
The transport and logistics industry is undergoing a major transformation. Golden Bees is an agile partner that allows us to be innovative, building connections with other industries and making our industry more appealing."
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